Valley & Vine Ventures

MARKETING STRATEGY & SUPPORT

Hands-on marketing help for hospitality, wellness, lifestyle, and community-focused businesses that need experienced support without building a full in-house team.Valley & Vine Ventures helps bring the marketing pieces together — from campaigns and content to customer communication, social media, promotions, and loyalty.

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Services

Support is tailored to your business, whether you need help with a focused project, ongoing marketing needs, or support across campaigns, content, customer communication, and social media.Strategy & Planning
Messaging, marketing reviews, customer insights, campaign planning, and prioritizing what to focus on next.Campaigns & Promotions
Seasonal offers, events, launches, email campaigns, local promotions, partnerships, and customer follow-up.Content & Social Media
Content planning, social media support, post and story creation, copywriting, campaign content, and print or digital marketing materials.Customer & Community Engagement
Customer loyalty ideas, guest experience touchpoints, community partnerships, and local outreach.Flexible hourly packages are available for focused projects or ongoing support. Purchased hours can be used as priorities arise over a 120-day period.

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How We’ll Work Together

Start with a conversation
We’ll talk through your business, your goals, what’s working, and where marketing support would be most useful.Set the priorities and scope
Together, we’ll identify what needs attention first and define the level of support that fits your goals, timing, and budget.Put the plan into action
I help with the marketing pieces that need attention — from campaign planning and customer communication to content, social media, promotions, and day-to-day support.Flexible support, built around your needs
Support is available through flexible hourly packages for focused projects or ongoing marketing needs. Purchased hours may be used over a 120-day period.

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About

I’m Jen Appling, a marketing strategist with more than 15 years of experience helping consumer brands and local businesses connect with customers, build loyalty, and bring marketing ideas to life. My background spans DTC campaigns, customer retention, membership and subscription programs, content support, and hands-on execution — including loyalty strategy for a $1B+ membership and subscription business.Through Valley & Vine Ventures, I work with hospitality, wellness, lifestyle, and community-focused businesses that need experienced marketing support without building a full in-house team.I’m also the founder of Trellis Strategy, which specializes in DTC sales and marketing for wineries, and the creator of The Burg 411, a local Healdsburg guide to what’s happening around town and the people, places, and businesses that make this community special.

• Visit Trellis Strategy →

• Explore The Burg 411 →

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